A Way to Remember
Name: Katie Hooper
Position: Director, Owner
Location: Gold Coast, Queensland, Australia
We help turn the process of grief into something beautiful and memorable.
What products/services do you offer?
We turn the cremated ashes of beloved people or pets into precious and unique objects of art.
Why did you start your business and how long have you been running it?
A Way to Remember has been running for nearly one year. I started it as I believe death can be beautiful and I wanted to help those going through the grieving process by offering them something tangible to hold onto.
What struggles do you think most businesses face in your industry and what would you say they need to do to overcome them?
The greatest struggle for us is this is an incredibly niche industry and people don’t want to talk about death, so promotion is difficult.
What has been your greatest accomplishment?
I’m really proud of the idea and the website. Everyone who sees it is blown away and loves the visuals and the business idea.
What has been your biggest ‘fail’ so far?
Trying to hire someone to help with social media was a disaster that took up a lot of time and generated almost nothing.
What do you love most about your business?
I’m so proud of the idea and that I can help people in their most difficult times.
What do you find most challenging?
It’s difficult to make people aware that we exist, it’s not something people know to go searching for.
How do you promote your business (please include as many details as you can)?
Previously I have used Facebook and Instagram. I am trying to get press releases sent to all Australian newspapers and magazines to get the idea written about and promoted.
What business skills do you have (eg. graphic design, customer service)?
My university degree was a Bachelor of Business Communications majoring in Marketing.
What software did you/your designer use to create your website (eg. WordPress, Wix)?
What do you like about your website and what’s not working for you?
I love my website, all of it.
What lessons have you learnt during your time as an entrepreneur?
It’s a hard, lonely road!
What key tips for success in business would you like to share with others?
Stay focused, positive and motivated.
What is the one thing that you want everyone to take away from this post?
What comes after death doesn’t need to be scary, you can make it beautiful.