Alena Turley :: Content for Good

Name: Alena Turley
Position: Founder
Location: Sydney, NSW, Australia

I am your one-stop content shop come to life! Need help getting started with a content strategy, or if you are after a full strategy and online visibility plan, or some content to promote your idea, brand or product, that’s what I’m here for.

What products/services do you offer?

I work with ethical brands to help them spread the word about what they do, gain clarity and implement clear messaging around their brands – even if it’s your personal brand.

Why did you start your business and how long have you been running it?

I’ve been running this business in the UK and Australia since 2016.

What struggles do you think most businesses face in your industry and what would you say they need to do to overcome them?

So many brands – people – in the ethical business world when they start out are not clear on their authentic messaging, who they are talking to, or how best to engage with them.

What has been your greatest accomplishment?

Working with incredible brands large and small – Cadbury UK, LucasFilm, and individual creatives.

What has been your biggest ‘fail’ so far?

Probably my early video content… awkward!

What do you love most about your business?

I get to do it the way I love, with the people and brands that I believe in.

What do you find most challenging?

The juggle is real people – the JUGGLE IS REAL!!! Being a mother of three and working independently is a huge learning curve.

How do you promote your business (please include as many details as you can)?

Social media – mostly Instagram – and meeting people in real life.

What business skills do you have (eg. graphic design, customer service)?

Too many to list here – check out LinkedIn.

What business skills would you like to improve on?

Profit and Loss projections.

What software did you/your designer use to create your website (eg. WordPress, Wix)?

WordPress, Squarespace and Google Sites.

What are some of your favourite business tools and apps?

Love Adobe suite, Google apps (too many to list here) and good ole Canva.

What do you like about your website?


What would you like to improve on your website?

Nothing at the moment, but that will change by tomorrow.

What is the one thing that you want everyone to take away from this post?

That loving what you do is SUPER important.

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