Anne Murphy Personal Stylist
Name: Anne Murphy
Position: Business Owner
Location: Melbourne, Vic, Australia
Anne helps women who have a ‘style struggle’ to look and feel great in what they’re wearing with her personalised body features, colour and style analysis.
What products/services do you offer?
- Conduct wardrobe makeovers,
- Provide personal, professional and special event styling consultations,
- Facilitate style workshops and
- Personalised clothes shopping trips.
Why did you start your business and how long have you been running it?
You could say I have a ‘passion for fashion’. Not necessarily the latest fads, but lasting style. I did my first wardrobe makeover three years ago and absolutely loved it and haven’t looked back.
What struggles do you think most businesses face in your industry and what would you say they need to do to overcome them?
I think Personal Stylists need to educate potential clients to see the advantages that a personal style consultation or wardrobe makeover could provide for them not just now but well into the future. Once you know the colours and styles that work for you, shopping is so much quicker, easier and stress-free.
What has been your greatest accomplishment?
Helping people to see ‘hidden gems’ in their wardrobe and matching them with garments that they hadn’t thought before
What has been your biggest ‘fail’ so far?
Turning down a speaking opportunity to a men’s sporting group. On reflection I am sure I would have excelled at it.
What do you love most about your business?
Seeing people develop a new passion for their wardrobe and how they look
What do you find most challenging?
- Being consistent and persistent.
- Quickly getting over any set backs.
- Remembering that ‘no’ can mean ‘for now’.
How do you promote your business (please include as many details as you can)?
You have to put yourself out there so attending networking events, offering ‘door’ prizes at events, regular posting on social media, business cards and flyers.
What business skills do you have (eg. graphic design, customer service)?
I have tertiary qualifications in business and work experience, including administration, in a number of industries as well as completing courses in fashion styling.
What software did you/your designer use to create your website (eg. WordPress, Wix)?
My website was created in WordPress, which I believe is the most popular and user friendly. I originally used a web designer but have done some minor updates myself and would like to do more of this myself, especially now that I’ve just started blogging.
What are some of your favourite business tools and apps?
I’ve considered installing calendly to enable clients to schedule their own appointment but at the moment I believe that the personal approach is well, more personal.
Also, I like to check out new trends, what people are doing, on YouTube.
I’ve been using Skype for a number of years but recently had some experiences using Zoom, which I thought was a very professional platform.
What do you like about your website and what’s not working for you?
I’m a believer in the KISS principle as I’ve seen a lot of very ‘busy’ websites which I just find confusing.
My next step is probably to install a feature to ‘capture’ someone who’s been looking around and may be about to leave my website.
What lessons have you learnt during your time as an entrepreneur?
Have supportive people around you, make a plan, follow it, update it. If something’s not working, rework it. Outsource jobs that are not your forte so you spend your time doing what you love and are good at.
What key tips for success in business would you like to share with others?
“It won’t happen overnight, but it will happen”. However, my brother who was a successful businessman had a saying “bite off more than you can chew and chew like mad”. Keep on keeping on and keep up to date.
What is the one thing that you want everyone to take away from this post?
“You CAN do it” or simply, Just Do It.