Archery Jewellery

Name: Lotta Lassesson
Position: CEO/Founder, designer
Website: www.archeryjewellery.com
Location: Sanur, Denpasar Bali, Indonesia

My legacy pieces that pays tribute to my heritage, makes women embrace, empower and acknowledge their inner viking warrior.
~To the everyday battle and the ball~

What products/services do you offer?

Handmade viking inspired jewellery in traditional material such as brass, copper , silver and rosegold.

Why did you start your business and how long have you been running it?

I’m on my second year as a solo entrepreneur.
Before that I’ve had a restaurant business with my now exhusband.
We moved to Bali (from Sweden)14 years ago with 2 infants and 3 suitcases, to pursue a dream of living abroad and become business owners.

What struggles do you think most businesses face in your industry and what would you say they need to do to overcome them?

The Jewllery business is a enormous and very competitive, so to be seen and unique, stand out in today’s marketing ways is hard.

What has been your greatest accomplishment?

To take the leap of faith and (again) start something completely new to me, just for me.

What has been your biggest ‘fail’ so far?

Not being tech savvy, means alot of learning and many hours trying to figure stuff out. And the feeling of being behind in the marketing skills.

What do you love most about your business?

To create, plan for the next opportunity, research my heritage around the history of viking jewellery, see my designs come alive.

What do you find most challenging?

Seo, website changes and updates.
Not knowing if any of my several hundred planted seeds of leads will shoot of.

How do you promote your business (please include as many details as you can)?

Facebook, Insta, my website, via cold leads emails aswell as collected from face2face or events.
Events I create or co hosting, around fashion and women.
I’m also working with a media company in LA where my brand is exposed on awards and events there.
I have 1 retail store where I have all my 4 collections
I have 1 consignment store with a few selected pieces.

What business skills do you have (eg. graphic design, customer service)?

Im too cool for school..lol.
I have had no formal training in non of my businesses, but a passion for creating, serving and having hospitality mindset in general.
(Started and did run a restaurant business here in Bali for 13 years with 35 staff.)
My background is in HR.

What software did you/your designer use to create your website (eg. WordPress, Wix)?

WordPress

What are some of your favourite business tools and apps?

Mailchimp and such, but I haven’t mastered it well enough yet.
A business coach and in my Excecutive program where I get to create a good foundation for the systems needed to scale.

What do you like about your website and what’s not working for you?

I like that it has the look I was after and needed , but I have no clue about how to edit, make more buy buttons etc. Or even if its customer friendly.

What lessons have you learnt during your time as an entrepreneur?

Patience.
Have a mentor or a coach.
Be prepared to be in it for the 3 to 5 years it usually takes.

What key tips for success in business would you like to share with others?

Your business is personal, you are the face of your company, act accordingly.
Build relation ships, network.
(Your network is your networth).
Give back to the community.

What is the one thing that you want everyone to take away from this post?

If you have a dream of becoming an entrepreneur, go for it, but expect to work hard.
Surround yourself with like minded groups, attend workshops, go for networking events etc, build your skills.
Dont be afraid to ask for help, and support. Entrepreneurship can be very lonely at times in the beginning.