Atmosphere Byron Bay
Name: Deon Demouche
Position: Business Owner
Location: Byron Bay, NSW, Australia
I help others achieve bigger results from their online presence by developing online strategies, activating their digital platforms and ensuring their communications are running at optimum.
What products/services do you offer?
Crafting engaging content consistently for socials, blogs, websites, press releases, articles and any area a business needs to engage their customers and communicate their business’s message.
Consistent communications with your customers are the lifeline of your business, building and maintaining loyal customers is vital for success and very rewarding. After performing a “Brand Discovery” which outlines what it is about the business that makes it unique, including core values and beliefs, we define your ideal customers and how to help them.
Social Media Strategies
Many businesses have recognised the awesome value and benefit in Social Media marketing.
Social Media drives leads and sales and boosts your online reputation. What you post on your Social channels is the foundation for all your other Social Media marketing so creating a solid content strategy is critical. Working with our Digital Marketing Strategist we can develop and implement a strategy specific to your business needs.
Design and Branding
Visual content has a lasting effect on us humans. Whether it’s your landing pages, Facebook Ads or website, what your audience sees is what they will remember. Make sure it’s consistent, compelling and gets your message across.
Strengthen your brand and image with editorial articles, interviews or Press Releases. Generate awareness about your brand, services or products.
I utilise my valued relationships to support your growth and reach your audience organically and sustainably.
Why did you start your business and how long have you been running it?
I saw a need in the market for helping small businesses around me utilise their available platforms to market their businesses and create meaningful and direct communications with their customers which would grow their business in an organic and sustainable way. A lot of them were not utilising these avenues, or doing it poorly either due to lack of time or understanding. I wanted to use my skills to help connect businesses and their audiences and networks to create and embrace a new paradigm in business. I have been working both freelance and contracting to companies for many years but last year created Atmosphere Byron Bay.
What struggles do you think most businesses face in your industry and what would you say they need to do to overcome them?
Across the board I think most of us in business struggle with time and most business owners find it difficult to be doing everything including their communications and social media. These areas often get put last because they are so busy working in their businesses but communications are vitally important and a crucial part of your customer service. Additionally this new media space is of great benefit to business, especially now direct selling from many platforms is in place. The benefits and extra ways of reaching your customers is now more than ever, vitally important.
What we are seeing with this current situation is that it is online businesses that are managing to stay afloat and in contact and the ones who are not focussing on their online activities are being forced to address these areas and find ways to operate.
What has been your greatest accomplishment?
- Achieving my degree remotely while single parenting
- Creating and successfully running my own business
- Pushing through my fear of public speaking.
What has been your biggest ‘fail’ so far?
I always find when you look back at mistakes or what you think are failures, they are lessons to be learned or situations that guided you into another direction that was more beneficial for you.
What do you love most about your business?
I love that it allows me to connect with people from all over the planet and support meaningful businesses that are doing great things for the world. It also fulfils the creative part of me.
What do you find most challenging?
Putting the devices down and creating clear work hours, I tend to be there for my clients whenever they need but I am constantly discovering scheduling tools and new apps and systems that I can also set up for my clients to help them become more efficient and productive.
How do you promote your business (please include as many details as you can)?
I practice what I preach and utilise all platforms available.
I attend networking events and groups pages on Facebook.
Email marketing and word of mouth.
What business skills do you have (eg. graphic design, customer service)?
- Social Media Management
- Public Relations
- Content Creation
- Multi Media
- Events and Project Management
- Marketing & Brand / Social Media Strategy development & monitoring
- Website Management
- Customer Service
- Media Relations
- Email Campaigns and Workflow Management Tools
- Relationship Building
What software did you/your designer use to create your website (eg. WordPress, Wix)?
What are some of your favourite business tools and apps?
Zoom for meetings
Drip, Privy and Mailchimp for CRM
Trello for organisation and collaboration
Planoly and Plann for social media scheduling
What do you like about your website and what’s not working for you?
I love everything about it, when I don’t I will change it.
What lessons have you learnt during your time as an entrepreneur?
You are constantly learning in this industry and that’s exciting. If someone tells you they are an expert in each area they are delusional as this rapidly changing and ever evolving landscape will always keep us on our toes and there is always something to learn from others, that’s why collaboration is so wonderful. We all bring something to the table.
What key tips for success in business would you like to share with others?
Always look for what you can offer others and how you can help. Adding value is where it’s at.
What is the one thing that you want everyone to take away from this post?
That everyone has something unique to offer the world.