Balanced Health Naturally
Name: Jeannette Scapens
Position: Owner (Naturopath & Coach)
Location: Adelaide, South Australia
I support and empower women in their prime to feel great, restore their health, reach their healthy weight & reclaim their energy! With a focus on weight loss, thyroid optimization, Peri/Menopause & hormonal imbalance support, with positive mindset tools.
What products/services do you offer?
I offer one on one Naturopathic consultations to clients to optimize their health & achieve their health goals with dietary/lifestyle changes, nutritional/herbal medicines. My key program is unique personalised Nutrition program, based on their unique blood bichemistry, called Metabolic Balance which provides an individual their unique nutrition blueprint to optimize their health by resetting their metabolism, re balancing their hormones, reducing inflammation, improving sleep, skin, digestive issues, which naturally results in releasing excess weight. Find out which foods are personally right for them, how much to eat and when to eat to achieve their health goals naturally with healthy whole foods only. I have a special interest in thyroid optimization as I also have an autoimmune hypothyroid condition called Hashimotos & successfully put into remission. I now also offer NLP & Hypnosis to help my clients with positive mindset tools to achieve their health goals.
Why did you start your business and how long have you been running it?
I became a Naturopath due to my health problems which regular medicine didn’t seem to help resolve so spent 4.5 yrs studying to become a qualified Naturopath to improve my own health and now others with health conditions which can be improved so you can live the life you are meant to! I have had my own business for almost 3 years now.
What struggles do you think most businesses face in your industry and what would you say they need to do to overcome them?
Spending too much time on the business of finding clients , especially on social media & marketing, instead of focusing solely on being a Naturopath and supporting my clients to achieve their health goals. Employ professionals to help you achieve your business goals earlier rather than later when frustrated and burnt out.
What has been your greatest accomplishment?
Becoming qualified as a Naturopath and now helping support clients who struggle with their health to achieve their health goals and lead the life they should be. I just love it when they return and say my migraines have gone, or I have more energy, or i’m sleeping better now and my favourite I have finally released that excess weight that wouldn’t budge!
What has been your biggest ‘fail’ so far?
Spending way too much time on social media for little return.
What do you love most about your business?
Seeing and hearing my clients turn their health around to live their best life!
What do you find most challenging?
Having to constantly get new clients. We were led to believe in college while studying that you put your sign out and open your doors and the people will come to see you! So didn’t happen as so many competitors & people are very rigid with only using mainstream medicine as they are unaware of the amazing changes that can be achieved with dietary changes in particular & natural medicines.
How do you promote your business (please include as many details as you can)?
Signage on building my clinic is in. Pamphlets, business cards, networking women’s business groups, Facebook (now using a marketing professional with paid ads), Instagram, google my business page (main cold leads resource which links to my website), my website, Pinterest, YouTube, LinkedIn, various free website listing pages.
What business skills do you have (eg. graphic design, customer service)?
Many years in customer service previous profession as a Librarian. Prior sales.
What business skills would you like to improve on?
Marketing, Account management, setting business goals.
What software did you/your designer use to create your website (eg. WordPress, Wix)?
What are some of your favourite business tools and apps?
Wordswag on my phone makes it easy to personalise a photo and post quickly to social media. Repost for Instagram posts i reshare from someone elses page (particularly Metabolic Balance videos etc.). Facebook groups for my private support group for my Metabolic Balance clients. I have just set up a mini course in there with the units feature which is great. Google my business (essential for any business to have and link your own website to it. I also post weekly in there to keep up ranking. I also ask clients to give testimonials in there helps with ranking too. Free Online booking system setmore. Allows people to book anytime of day or night and reschedule easily too. Google of course (bookmarking tool is fab). Xero to keep track of my business expenses . I do need to be trained to utilize it to its max though. Too many to remember or mention all.
What do you like about your website?
That it has a personal touch and hopefully women in midlife can relate and know that i can help them get their lives back health wise.
What would you like to improve on your website?
Flow and making it more succinct and not so word perhaps. appeal more to my ideal clients. Be able to make all changes on it easily.
What lessons have you learnt during your time as an entrepreneur?
That it is much harder work having your own business than to be an employee. I still don’t earn as much as i did as an employee. so many expenses. Room rent etc. You must be passionate about your business otherwise it wont last.
What key tips for success in business would you like to share with others?
Get professional help early rather than try to stay afloat yourself eg with marketing. Get set up with an email marketing system early and build your list from the start so you can keep in touch and market to warm prospects. Big error on my part. Now all set up. It is very difficult to get paid ads for anything weight loss related so this is a way to be able to show before and after photos etc.
What is the one thing that you want everyone to take away from this post?
You need to be passionate about your business for it to succeed. Get professional help with marketing in particular early on. Its worth the expense.