Birthday Suit Co
Name: Laura Cooke
Location: Brisbane, Queensland, Australia
Birthday Suit Co helps parents to prepare for their children’s birthday parties.
What products/services do you offer?
Birthday outfits and decoration packages with a particular focus on first birthdays.
Why did you start your business and how long have you been running it?
We have been running for one year. We started the business as a side hustle because we both have little boys and couldn’t find anything for them to wear for their first birthdays as the focus was on girls’ dresses.
What struggles do you think most businesses face in your industry and what would you say they need to do to overcome them?
Consistent sales. Use a variety of advertising avenues.
What has been your greatest accomplishment?
All of our positive customer reviews.
What has been your biggest ‘fail’ so far?
Diversifying into too many broad ranges making stock control challenging.
What do you love most about your business?
Seeing the customer photos of the children in their birthday outfits and knowing that you played a part in creating that special day.
What do you find most challenging?
How do you promote your business (please include as many details as you can)?
Facebook advertising and groups, instagram advertising, connecting with local Mother’s Groups.
What business skills do you have (eg. graphic design, customer service)?
Customer service, blog writing.
What software did you/your designer use to create your website (eg. WordPress, Wix)?
What are some of your favourite business tools and apps?
What do you like about your website and what’s not working for you?
The ability to personalise and the automated functions and data analysis is great.
The overwhelming choices for add in apps and the difficulty to change some settings.
What lessons have you learnt during your time as an entrepreneur?
Track your finances from the start!
What key tips for success in business would you like to share with others?
Do one thing well rather than trying to cover many things.
What is the one thing that you want everyone to take away from this post?
Life-long learning is the key to success. Keep asking questions and looking for support.