Name: Debra Nellessen
Location: Melbourne, Vic, Australia
Debra Nellessen helps entrepreneurs/small business owners start their own ethical loose mineral makeup empires with vegan friendly white label loose mineral makeup.
She educates, empowers and inspires others to create their own unique loose mineral eye shadows and blushes.
What products/services do you offer?
Cruelty-free White Label Loose Mineral Makeup
Cosmedic Queen helps entrepreneurs and small business owners start their very own mineral makeup empire with our hand crafted white label loose mineral makeup. All products are made in small batches in Melbourne.
Bulk Loose Color Cosmetics
If you already have your own packaging, we can offer our loose mineral makeup in bulk loose sachets so you can then fill your own jars.
Bulk loose colours start from just 25 grams.
Bulk Loose Colour Cosmetic Packages – if you are wanting cost affordable solution to starting your own brand, then the bulk loose colour cosmetic packages are a great option. These packages contain bulk loose colour cosmetics, cosmetic jars and A4 sheet of Australian compliant ingredient lables. DIY fill packages start from $85.00 plus postage and handling.
Low Minimum Order Quantities for prepacked unbranded loose mineral makeup – Our minimum order quantities for pre-packed and unbranded makeup start from just 5 units per colour making it easier for small businesses on a budget to start their own brand.
None of our products contain animal or animal derived ingredients.
None of our products are tested on animals.
Cosmedic Queen Creators Academy (under construction)
Cosmedic Queen Creators Academy is an online course that aims to educate, empower and inspire others to create their own loose mineral eye shadows and blushes.
In this online course we cover topics such as:
- Health & Safety Equipment
- Mixing Equipment & area preparation
- Colour Theory
- Ingredients in our makeup bases and their functions
- Basic Formulations to make your own eye shadows and blushes.
We value an inclusive community and want you to define your own version of the word ‘beautiful’. We give you all the tools and tips you need to learn how to make your own makeup and create products that are perfect for you! With 20+ years experience in beauty therapy and skincare formulation, we’re here to help you explore the power of mineral makeup. Have some fun and start making your own 100% natural makeup today. It’s not as hard as you think!
Why did you start your business and how long have you been running it?
Initially I bought the business 6-7 years ago. I have always been obsessed with ingredients and knowing what they are as well as knowing exactly what is going into the products and ultimately on my skin so this gave me exactly that sort of opportunity.
The main aim at that time when I bought the business was providing white label cruelty free, vegan loose mineral makeup to entrepreneurs and small businesses looking to start their own brand.
In March 2019 while attending a workshop the presenter mentioned educating others on how to make their own makeup an idea that I truly loved. At my very core, I love to educate and help others and since this time I have been working on expanding and launching Cosmedic Queen Creators Academy which will ultimately be an education platform to teach others how to make their own makeup.
What has been your greatest accomplishment?
Rebranding my company to a brand and name that I feel more aligns with what I do, new product photography to show all the vibrant colors and starting the process of educating others to make their own products.
What has been your biggest ‘fail’ so far?
Biggest fail so far has been to learn how to connect with my audience and create an income which will support my family whilst doing what I love.
Implementing the ideas/successful launch
What do you love most about your business?
I love knowing what ingredients are going into the products and that they are non toxic, I love creating new colours and educating/helping others create something that is uniquely theirs as well.
What do you find most challenging?
I find it very challenging knowing how to:
1) Write engaging content that connects, attracts and grows customers base/converts to sales
2) Develop ideas into reality i.e online course creation, podcast, ebook, workshops in Melbourne, videos etc
3) Automate – email sequencing, blog posts, social media
4) Finance – having sales that in the end provide an income to support family budget.
5) Product Development for diy – trying to formulate a foundation base that would allow people to custom match their own foundation colour.
How do you promote your business (please include as many details as you can)?
Currently have social media channels such as fb, insta, youtube but am not consistent/know how to create engaging content/posts
What business skills do you have (eg. graphic design, customer service)?
I have been in the beauty industry for nearly 20 years. I am a fully qualified beauty therapist and personal care formulator. I have also had numerous years studies in Aromatherapy.
What software did you/your designer use to create your website (eg. WordPress, Wix)?
The website has been built in Elementor on WordPress by a website designer.
What do you like about your website and what’s not working for you?
I like the colour scheme, new product photography, logo and branding but layout ie. Ecommerce, calls to action, blogs and general flow as well as seo content I feel need a lot of work.
What is the one thing that you want everyone to take away from this post?
I want people to know that starting your own brand or creating your own unique products isn’t hard. We strive to help you on your journey whether you are looking to start your own brand to offer to your audience or you enjoy the opportunity to create something uniquely yours, Cosmedic Queen is here to help you.