Dyson Financial

Name: Hayley Dyson
Position: Principal Financial Planner
Website: www.dysonfinancial.net.au
Location: Adelaide SA Australia

I specialise in superannuation, personal insurances, investments and retirement planning.

What products/services do you offer?

Superannuation, Life Insurance, Total and Permanent Disability Cover, Income Protection, Trauma Cover, Business Expenses Cover, Managed Funds, Investment Bonds.

Why did you start your business and how long have you been running it?

After 6 years as a Financial Planner in a big bank and a year working in an independent firm, I was frustrated at the lack of transparency in the industry and the restrictions I faced with finding the right product for my clients. I started my own business in December 2017 and haven’t looked back!

What struggles do you think most businesses face in your industry and what would you say they need to do to overcome them?

Rising costs, compliance and administration requirements and increasing education requirements. Most advisers are choosing to revaluate their business plans, and some are exiting the industry.

What has been your greatest accomplishment?

Helping 140 clients save costs on their superannuation and ensure it is invested properly so it is growing, and ensuring that they all have proper insurance cover, so not matter what happens to their health, finances are not an additional worry.

What has been your biggest ‘fail’ so far?

Running a competition that did not work out!!!

What do you love most about your business?

Helping people become educated about their superannuation and retirement options!

What do you find most challenging?

Keeping up with the administration and compliance paperwork.

How do you promote your business (please include as many details as you can)?

Social media, networking, referral partners such as mortgage brokers, property specialists, and budgeting specialists.

What business skills do you have (eg. graphic design, customer service)?

I have an MBA and a Masters of International Finance, and 15 years experience working in financial services.

What software did you/your designer use to create your website (eg. WordPress, Wix)?


What are some of your favourite business tools and apps?

I’m not very sophisticated with these types of things, I use Mailchimp, Excel and Outlook!

What do you like about your website and what’s not working for you?

I love my website, but worry it’s a bit slow??

What lessons have you learnt during your time as an entrepreneur?

It takes discipline for sure! You never really get a break. It’s a total rollercoaster!

What key tips for success in business would you like to share with others?

Keep loads and loads of lists!

What is the one thing that you want everyone to take away from this post?

Seek professional advice and become educated about your superannuation, and ensure you have proper personal protection as a back up!!

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