Ego by Penelope Jay

Name: Penelope Hall
Position: Owner
Location: Adelaide, South Australia

I help people discover what lies within them as a human with enormous potential. We do this through different human learning styles from our online programme platform, our soon to be launched Ego app and live events. Life without adventure is pretty darn unfulfilled!

What products/services do you offer?

Life Coaching for groups, businesses and individuals. Online or face to face.

Soon to be launched app for social interaction to assist with connection and life adventure.

Why did you start your business and how long have you been running it?

2015 was the grand opening.

I started because I saw a need for people who were stuck in a life hole and didn’t see for themselves a way out.

I broke away from a very unhealthy relationship which included family abuse. I was stuck.

Diving into the past is triggering, yet with our life coaching methods our clients come out stronger, more resilient, happier and clearer on what some of their life purposes really mean.

What struggles do you think most businesses face in your industry and what would you say they need to do to overcome them?

Life Coaching is flooded. Everyone wants to help everyone else. From my own view, I feel many coaching businesses operate out of pressure to conform rather than true passion and desire to help others, from a really good place.

What has been your greatest accomplishment?

Saying no to a life of control and finding the strength to leave, with my children by my side.

What has been your biggest ‘fail’ so far?

Not being my true self at the very beginning. Conforming to what I thought the industry wanted from me, when all along it was what I wanted from me, to really be in a position to help others.

What do you love most about your business?

The humans I meet and watching the potential grow.

What do you find most challenging?

The BS that flies around.

How do you promote your business (please include as many details as you can)?

Website, Facebook (group, public page and ads), Live Events, Face to Face netoworking, Flyers (digital and hand outs).

What business skills do you have (eg. graphic design, customer service)?

  • Customer service
  • Tech
  • Empathy
  • Speaking
  • Writing
  • Core Values & Aligned with who I am
  • Manners
  • Edge

What business skills would you like to improve on?

Public Speaking

What software did you/your designer use to create your website (eg. WordPress, Wix)?


What are some of your favourite business tools and apps?

  • Kartra
  • Canva
  • Dropbox
  • Google (docs/forms/chat/drive)
  • Vimeo
  • Xero
  • Trello

What do you like about your website?

That I created it from scratch and I love the colours of my brand.

What would you like to improve on your website?

More video which we are working on.

What lessons have you learnt during your time as an entrepreneur?

  • Who to trust
  • Which platforms suit me and my business
  • Not to get distracted
  • Which networks to belong to / to steer away from
  • To go about it my way
  • Listen to those who have journeyed before me & succeeded

What key tips for success in business would you like to share with others?

  • Listen to your gut
  • Be truthful
  • Be kind
  • Go hard
  • Focus
  • Find good people

What is the one thing that you want everyone to take away from this post?

To know there are good people out there who have been down a challenging path and learned new skills to make change and live a bloody good life … and these people (me) will do their darnest to make sure all who reads this, will get the results they want for their life!

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