Loving The Snowlife

Name: Emma and Tennille
Position: Podcasters
Website: www.lovingthesnowlife.com.au
Location: Sydney, NSW, Australia

Loving the Snowlife offer unbiased information about snow resorts, snow clothing and snow related travel in an authentic, fun and entertaining way to assist time-poor travellers make better choices when it comes to planning their next snow vacation.

What products/services do you offer?

Episodes to listen to regarding packing, travel with children, info about which resorts have renewable energy and sustainable practices and products, which resorts offer programs for disabilities, degenerative diseases, indigenous programs, gay ski week events and more.

Why did you start your business and how long have you been running it?

We launched in September 2019 and began the podcast because we noticed a gap in the market for this type of audible service.

What struggles do you think most businesses face in your industry and what would you say they need to do to overcome them?

Getting the word out about the great things they offer. We can help them do this in our unique way.

What has been your greatest accomplishment?

Every topic has been in great demand, information-wise and super helpful for people.

What has been your biggest ‘fail’ so far?

Not putting more funds aside for marketing and not starting the marketing earlier.

What do you love most about your business?

Everything. The research, the people, the brands, the knowledge, the environment.

What do you find most challenging?

Monetizing. It’s time-consuming and not easy at all.

How do you promote your business (please include as many details as you can)?

Instagram, facebook, we are planning some events throughout the year and hope to collaborate with brands, we will be at all the major ski expos.

What business skills do you have (eg. graphic design, customer service)?

Emma: Facilitating information, public speaking and presenting (otherwise known as school teaching), ski instructing, copywriting, running family businesses (invoicing, communications  and marketing).

Tennille: ski instructing,  marketing, running a  family business (negotiating, communications, promotion,marketing)

What software did you/your designer use to create your website (eg. WordPress, Wix)?


What are some of your favourite business tools and apps?

Instagram, Google docs, Canva.

What do you like about your website and what’s not working for you?

I  like the content and the concept  but it feels a little homemade because it is. We did it on a shoestring budget.

What lessons have you learnt during your time as an entrepreneur?

So many!. To have confidence in ourselves,  we’ve learnt  to ‘just go for it’,  we’ve learnt to interview people in person and remotely, to ask for help ,we’ve learnt to ask for collaboration and ask for what we’re worth.

What key tips for success in business would you like to share with others?

We’re learning as  we go so we’d rather learn from others than offer advice at this early stage of our game.

What is the one thing that you want everyone to take away from this post?

Planning a snow holiday is totally ‘doable’, you need to fine tune what you want out of the holiday first,what’s important to you (skier/ non-skier/ beginner/ mixed ability group/ gay travellers/ nutritional requirements/special needs) then work backwards from there. It should not be compromised or stressful.

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