Millers Point Monday Farmers Market
Name: Heather Smith
Position: Farmers Market Operator
Location: Sydney, NSW Australia
What products/services do you offer?
Fresh food from a variety of vendors.
Why did you start your business and how long have you been running it?
Started Dec 2019.
Started small business as local community does not have access to grocery store other than Wynard Train Station. Wanted to support farmers, build opportunities for community members to connect, and provide means to lower carbon foot print by buying locally.
What struggles do you think most businesses face in your industry and what would you say they need to do to overcome them?
Getting customers to regularly and consistently attend farmers market is a challenge.
What has been your greatest accomplishment?
Getting operational and operating as an essential service during the height of COVID 19 shut down.
What has been your biggest ‘fail’ so far?
City of Sydney putting more restrictions on operations as COVD 19 restrictions are lifting.
What do you love most about your business?
Community engagement. Supporting farmers and other small businesses. Lowering my own carbon footprint.
What do you find most challenging?
Working with government.
How do you promote your business (please include as many details as you can)?
Facebook, Instagram both daily posts. Weekly community list emails. Mailbox drops. Posters in businesses located in community and in apartment building mail rooms. Chalk on sidewalk. Word of mouth.
What business skills do you have (eg. graphic design, customer service)?
Learning as I go. 12 months ago I knew nothing about farmers markets.
What business skills would you like to improve on?
How to get City of Sydney to view farmers market as something to be proud of.
What software did you/your designer use to create your website (eg. WordPress, Wix)?
No website. Facebook and Instagram designs done by me with Canva.
What are some of your favourite business tools and apps?
Apple Pay. Square for payments. Banking apps.
What do you like about your website?
No website and do not want one.
What would you like to improve on your website?
What lessons have you learnt during your time as an entrepreneur?
What key tips for success in business would you like to share with others?
Stay focused and don’t sweat the small stuff but do not ignore the small stuff. Remember businesses are all about people.
What is the one thing that you want everyone to take away from this post?
Come to the Millers Point Monday Farmers Market every Monday 3-7 pm located at 17 Argyle Street Millers Point.