The Balanced Approach

Name: Caroline Silk
Position: Owner
Location: Melbourne, Australia

I help women 40+ end their struggles with food and dieting so that they can look, feel and be amazing.

What products/services do you offer?

1:1 services including one off sessions, 1/2 day, full day, 3/6 months Renew You Mindset Weight Loss Program

Online: Easy Weight Loss Protocol 10 week program + various short course kick-start programs

Why did you start your business and how long have you been running it?

I started my business in 2010. I’d been working with women for weight loss and realised there was some thing missing.

And the missing piece was mindset. I searched and found a course which I then became certified in so that I could offer that missing link to my clients and have been doing so successfully ever since.

What struggles do you think most businesses face in your industry and what would you say they need to do to overcome them?

Most online health coaches struggle with attracting their right client online. They are health coaches first and struggle with the marketing /business side of their business.

What has been your greatest accomplishment?

In work: getting results for my clients that they didn’t realise was possible. Yes to weight loss but more importantly how they now felt about themselves. The new clarity and energy they felt about themselves and their life.

In life: My family!

What has been your biggest ‘fail’ so far?

That I’ve not put myself out there to take my business to the level I know it could be …consistent..inconsistency!

What do you love most about your business?

My clients.

What do you find most challenging?

Putting myself out there in a very crowded marketplace.

How do you promote your business (please include as many details as you can)?

  • Word of mouth
  • Facebook page and private group
  • Facebook ads
  • Instagram
  • Linked in ( not often)

What software did you/your designer use to create your website (eg. WordPress, Wix)?

WordPress and I was the designer …you can tell!!

What are some of your favourite business tools and apps?

  • Active campaign
  • 10xpro

What do you like about your website and what’s not working for you?

I like the fact that I found a tech person inside of me and worked it out on my own.

I don’t like the fact that it now looks home made and stale and needs a major overhaul.

What lessons have you learnt during your time as an entrepreneur?

That it’s up to you. All the online coaches/gurus/leaders can tell you how to do it and share with you the strategies but it comes down to you. The way you focus, your mindset and the action you take that will give you the results you want.

No one else can do it for you!

What key tips for success in business would you like to share with others?

The above is the number one key step.

What is the one thing that you want everyone to take away from this post?

We can all be successful in everything we do if we have the right mindset. Think you can’t do something and guess what …you’re absolutely right. Think you can do something, yes you’re right and you will.

Supporting each other, adding value, sharing guidance will only benefit you and your business.

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