How To Use Reddit To Drive More Traffic To Your Website

Businesses and companies need marketing to grow, spread their brand awareness, and increase their sales. The various marketing strategies businesses use include earned media, content marketing, social media platforms, partner marketing, and affiliate programs. You can also use email marketing, search engine optimization (SEO), referral marketing, and other marketing strategies.

With the development in technology, many people have embraced the idea of using social media to market. You can choose to use social media platforms such as Reddit, Instagram, Facebook, Twitter, and TikTok. You can use social media for marketing your business by using it to drive more traffic to your website. For example, you can jump in on a TikTok trend using your business social media platform. That way, your content will appear on more people’s For You page and attract more traffic.

All these platforms work differently. One platform that isn’t generic is Reddit. Although Reddit isn’t a common social media platform, it still attracts about 52 million active users. It’s, therefore, a marketing platform that businesses should consider tapping into. If you aren’t on Reddit, don’t worry because this article will take you through the process of using Reddit to drive traffic to your website such as using tools like scrape Reddit with Python to extract relevant data and content from websites. Keep reading to learn more.

Reasons For Using Reddit

There are various reasons why people decide to join Reddit. The following are some of these:

Reddit helps you in making better or faster decisions. If you’re in a situation where you’re torn between what to choose, you can use the information provided on subreddits. This information involves experiences and reviews of Redditors.
You can use Reddit as a platform where you gain or learn new information. Reddit is a good source of social data. Therefore, you can use it for your social research. Even better is that there are Reddit scraping tools like cheap proxies to help make your research process more accessible.
Reddit offers you an opportunity to find a community of people who share the same interests or personalities as you. For example, it’s easy for you to find people who enjoy the same music or movies you do on Reddit. Shared interests bring you closer and, as a result, you form a community, which can be considered a safe space.
You can use Reddit to verify the news. Every day, there’s emerging news about various issues. At times, it’s challenging to tell which information is real and which is fake. Luckily, with Reddit, you can get to know which news is fake and which is true as the platform zaps fake, spammed, or false information.

Apart from these reasons, some advantages of Reddit make people prefer using Reddit over other social media platforms.

Advantages Of Using Reddit

Below are some advantages offered by the Reddit platform:

Unlike other complicated social media platforms, Reddit is easy to use.
It’s also easy to create a Reddit account.
Reddit allows you to select an audience that you think will relate well to your content and ads.
This platform also has a page dedicated to helping new users understand how they can use the platform to run a successful ad campaign.
It drives more traffic than other social media platforms such as Instagram, Facebook, and Twitter.
Moreover, this platform has a ranking system that allows you to determine how your ads perform regarding the reception.
Reddit’s diverse audience offers the potential for your business niche to thrive.

Using Reddit To Drive More Traffic

With the above information, you can use the following steps to guide you on how to use Reddit to drive more traffic to your website:

1. Start By Making Your Presence On Reddit Noticeable

You need a Reddit account, so the first step is to create one. After you create your Reddit account, become an active Redditor. Being an active Redditor prevents other users from judging that you’re only on the platform for the sake of promoting your website. Avoiding such judgment will help attract more people to your account, which, in turn, will attract more traffic to your website.

Besides, you can become an active user of Reddit by doing a couple of things on the platform. For instance, you can start by getting subreddits whereby other Redditors will relate to your content. Posting relevant content requires you to research popular content with your subreddits. Alternatively, you can also choose to create your subreddits.

Also, upvoting is another means you can use to become active. Upvoting is a form of voting on Reddit that represents the content you support and, as a result, takes it to the top. Further, you can also comment on content that you find relatable or entertaining.

2. Get To Know And Understand The Rules Of Subreddit

After understanding how you can become an active Redditor in subreddits, it’s important to know the various rules that govern subreddits. These guide you on what to and not to do to avoid being punished. Rules of subreddits are mostly found on the sidebars or pinned posts.

The following are some common rules that are used in subreddits:

Avoid posting common questions by confirming if another user had already posed the same question.
No one is allowed to brigade.
Doxing is forbidden.
Avoid complaining about downvotes.
Don’t post other people’s content as yours.
Ensure that your first two or three posts aren’t aimed at promoting your website.

When you break these rules, you risk your account being shut down. Other than following the rules, there are other actions you can take to avoid losing your account. These actions include checking whether your subreddits allow self-promotion, ensuring you make posts with the right content, and following the 10% rule. The 10% rule states that only 10% of your content is what you should use to promote your website.

Additionally, you might end up dealing with bullies and abusers on Reddit. How you react to such situations determines the actions that’ll be taken. If you have to deal with rude and abusive users, you can choose to report them and let subreddit mods deal with them. Also, you can choose to ignore the harsh comments and not respond.

3. Engage With Other Redditors

After getting subreddits and being familiar with the rules used on Reddit, you can start sharing with other Reddit users. To begin with, you should get permission from subreddit admins to advertise your website. Many people prefer using Reddit because it doesn’t have many ads, unlike other social media platforms. Therefore, getting permission is essential as it proves that other users relate to your ad or website.

Furthermore, how you present your content to Redditors determines how they receive it. When it comes to the type of content you post, ensure that it’s well-written, unique, in-depth, and helpful. Posting such content will drive more people to your account, which will direct them to your website through the attached links. In addition, this will increase your karma points. On top of that, your website’s links should contain solutions for problems that people face. The more helpful you seem to be, the more the Redditors will be interested in you.

Apart from the above, take some time before posting in the same subreddit. For example, you can take a break of two weeks to a month before posting to keep off hot areas. This prevents you from looking like you’re over-promoting your website, which might lead to losing your Reddit account. Having many posts is sometimes considered spamming, and it’s punishable.

To add on, apart from subreddits, you can also find your friends who are on Reddit. Having friends on Reddit can help you spread information about your products and services. By doing so, more people will be aware of your business and attract more traffic to your website.

4. Be Open With Redditors On Matters Relating To Your Website

After introducing your business by posting about it on your Reddit account, it’s advisable to maintain openness with Redditors who consume the services or products you provide on your website. Being open fosters trust with other users, which in turn increases traffic to your website.

One way you can be open with other Redditors is by aiming at providing the best customer service. All the brands and companies that use Reddit and are successful have been proved to offer satisfactory customer service. Great customer service ensures you have returning clients who offer good reviews and refer you to other potential customers. You should note that it’s easier to have a returning customer than to get a new customer.

You can provide satisfactory customer service by discussing the experience offered by your company, whether good or bad. Strive to answer all the concerns raised, identify the problems encountered, and come up with solutions that can be used to deal with these problems. In short, try to ensure that Redditors are pleased.

5. Keep Redditors Updated On Any Changes

In any business, updating your clients about the changes you’ve made is received as a sign of care and appreciation. On the other hand, updating Redditors makes them feel valued, and this should be the case when trying to drive more traffic to your website through Reddit.

You can update Redditors on the changes you make in your business or website such as:

Introduction or withdrawal of products or services
Ongoing offers and discounts
Product and service improvement
Rebranding

While updating Redditors, ensure you don’t add hyperlinks to your posts. Instead, you can add your website’s link that’ll be on your bio and request Redditors visit your bio for more information. By doing so, you’ll create an impression that your main intention is to promote convenience for users instead of promoting your website.

What’s more, avoid using capital letters in your posts, be it in the titles, comments, or the posts themselves. Reddit’s etiquette forbids the capitalization of words as it implies that your posts might have been made by a bot. However, there are exemptions in capitalization whereby you can capitalize the first letters of your title in some posts.

6. Host An Ask Me Anything (AMA) On Reddit

AMAs are a form of interview where Redditors ask you anything they want to know from you. Hosting AMAs on Reddit is known to be beneficial when driving more traffic to your websites as they create a lot of buzz on the platform. This is because some subreddits have over thirteen million subscribers. AMAs are popular to an extent that various public figures host them. However, this doesn’t necessarily mean you need to be famous to host an AMA.

You can use it to take advantage of an AMA and plug in your website as almost no one will mind. To boot, don’t hold anything back from Redditors as they’ll think that your main aim of hosting an AMA is to get the much-wanted exposure. Instead, be respectful and give Redditors what they want.

Additional Guidelines You Can Use When Posting On Reddit

Ensure that what you post is in line with trending matters. This helps you to be in touch with your target audience. Further, apart from trying to be in trend, ensure that what you post is relevant enough to an extent that it’ll bring you traffic. For instance, you can start by forming consumer development.

If you’re in a position to do so, consider having paid advertisement on Reddit. Like any other social media platform, Reddit also has influencers who promote different brands. You can use them to promote your website. However, it might be challenging to get an influencer as they’re anonymous. Therefore, you’ll have to research the Redditors that are involved in most trending conversations to figure out which among them is an influencer.

Summing It Up

Gone are the days when people didn’t believe in the power of social media, especially in businesses. With time, people have proved how using various social media platforms can benefit your business. One of these platforms is Reddit, which you can use to drive more traffic to your website.

To effectively use Reddit, you need to be well informed about various aspects of this platform. These aspects include reasons for using Reddit, the benefits of using Reddit, and the steps to use in such a case. You can use this article to understand the said aspects as it offers detailed information. All the best!

by Editorial Team