Choose a Magento Store Theme Wisely: It’s More Important Than You Think

Development of not just an ecommerce website, but any kind of website out there, begins with selecting an appropriate theme or developing one from scratch. The theme you decide to go with dictates your site’s appearance, user experience, and, of course, functionality.

Thousands of themes available on so many ecommerce platforms reflect that the needs and preferences of businesses are diverse, so a well-chosen Magento store theme does wonders with your user engagement, site performance, and sales statistics.

This article will make you prioritize theme choosing for your website more and will also give you a piece of valuable advice so that the whole process is easier.

Why There Are So Many Themes?

Ecommerce platforms, like Magento or others, have numerous themes. But why? Well, each theme satisfies different industries and target audiences. Businesses themselves have different branding strategies and seek for a theme with perfect design aesthetics that matches their functional needs as well as performance requirements.

Different website themes exist for different industries: kids fashion websites will look more adorable and cute while hardware online stores usually look straightforward, business-like and serious. Also themes differ for B2B and B2C businesses as both of them might have different pages liket carts for legal entities in b2b sales.

And so that’s why so many themes exist – for you to choose one that best aligns with your goals.

Are Hyvä Themes a Good Fit for My Business?

You’ve probably heard about Hyvä Themes for Magento ecommerce platform. It has appeared just in 2021 and the team is serious about becoming a game-changer for Magento.

Hyvä theme development stands out in the crowded field of Magento themes for quite a few noticeable reasons.

Performance

Hyvä themes show amazing performance stats. Hyvä got there because themes combine modern technologies with a minimalistic design that results in fast loading times and smooth interactions as a whole. Poor performance is unacceptable if your goal is to keep users engaged and keep bounce rates as low as possible.

Hyvä is based on TailwindCSS and AlpineJS which allows to achieve much better Core Web Vitals results than general Magento stores. Most stores switching to Hyvä get 90+ out of 100 results on Page Speed Insights.

Search Engines Adore Hyvä

Everyone knows that SEO optimization is an absolute must for driving organic traffic. Yet, different themes show different results in terms of search engine optimization. Choosing a Hyvä theme means you choose the best SEO practices that will help your business rank higher on search engine results pages (SERPs). Some things that contribute to better SEO performance are:

All of these allows to get top rankings for the commercial keywords easier which means more organic traffic. And more traffic means more sales.

Customization. Redefined

Hyvä’s possibilities in customization are extensive. You’ve got everything to tailor the theme to fit your brand’s identity and functional requirements. This flexibility makes it easier for your business to evolve without compromising aesthetics or performance, evolution includes but is not limited to:

  • Accommodating new products
  • Adding new services
  • Integrating new features

Hyvä checkout simplifies the checkout process for you and your customers. A clean and intuitive aesthetics of Hyvä themes will be present during checkout, guiding users through the checkout steps effortlessly. A user-friendly approach is a must as it reduces friction and increases the likelihood of completing the purchase.

Simplified Development

Hyvä themes simplify the development process for developers because they are built on a modern stack that reduces complexity and accelerates development cycles. All of this makes development costs lower and guarantees faster time-to-market.

How Magento and Hyvä Go Along?

Those operating in ecommerce know Magento well. If for whatever reason you’re hearing about it for the first time, Magento is a flexible and scalable ecommerce platform that supports a wide range of functionalities. Magento has you covered, be it dealing with simple product catalogs or complex integration with third-party services. Extensive feature set and customizable nature are what made it a popular choice for businesses, big and small.

So, to answer the question, Hyvä themes complement Magento’s strengths. Hyvä’s high-performance front-end solution gets the most out of Magento’s backend capabilities. Using these two creates a cost-effective formula for successful ecommerce operations.

Will Hyvä Theme Let Me and My Customers Down During the Checkout Stage?

The checkout process is a critical component of any ecommerce platform. If not working properly, it vanishes everything good you’ve done on your website in terms of user experience. An overcomplicated or slow checkout inevitably leads to cart abandonment and lost sales, so you better have a checkout page that is:

Fast Checkout

Your checkout page must be fast. Hyvä minimizes loading times as much as possible for the checkout to be swift at each step. A fast checkout reduces cart abandonment rates and improves customer satisfaction.

Secure Transactions

The checkout with Hyvä themes is not only fast but secure too. Its security measures protect your customers’ information, including sensitive data like credit card details. Proper security builds trust and encourages repeat business.

Easy Integration

Also, integrating Hyvä checkout into your existing Magento setup is super straightforward. Hyvä’s integration capabilities mean that you implement and start benefiting from the improved checkout page without disruptions and time costs.

When Switching to Hyvä Is the Most Reasonable?

The most obvious reason to make a switch is, of course, when you realize that your current theme is outdated and lacks modern features. But there are some other situations that make migrating to Hyvä and Magento the most effective solutions, beyond just that need for modern aesthetics and functionality.

Most common reasons to switch:

  • Your current theme shows slow loading times and overall sluggish performance
  • It is not mobile-responsive
  • The theme experiences compatibility issues
  • It does not adhere to the latest security standards
  • You feel limited in terms of customization and the creation of a unique brand identity

Suffering from one or more of the problems mentioned? Then you should consider making a switch to get yourself a secure and user-friendly ecommerce platform.

How to migrate to Hyvä and Magento without a fuss?

To avoid the pitfalls of a poorly executed migration, look into professional migration services. Migration experts handle all the complexities of this challenging process. With them, you get a smooth transition with minimal disruption to your operations.

Conclusion

The theme of your ecommerce website impacts your business’s success more than it seems at first glance. Hyvä themes with all the benefits we talked about, are a wise choice for Magento users and others. Consider various factors and act to create an effective ecommerce presence that meets the goals you’ve set.

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Elena Alehno

Website strategy session

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