Episode 10

Planning the Content of your About and Contact Pages

As published on Humaneity Podcast

In this episode, we discuss the content of About and Contact pages.

This week’s AGENDA:

Review what we discussed last time
Website review
Today’s topic – Planning the Content of your About and Contact Pages
FAQ – Where do I go for help if I have a problem with my website?
Tools and downloadables
Homework

Website Review

Positive

I like the fact that he created a book trailer video
Has an audiobook chapter also listed on the website
Links to his social networks
Has some great reviews
Has a Blog, but it is outdated

Suggestions for improvement

Navigation set up – on PC it shows up at the top of the page and individual buttons are one below the other, which takes a lot of primary real estate at the top
Design needs a lot of work. There are far too many colours, fonts sizes and types
Would prefer to have individual pages, rather than one really long page
Website is heavily focused on Brent and selling the book, rather than focusing on the customer and what they may get out of the experience

Planning the Content of About and Contact Pages

About Us Page

Rather than talking about yourself, try to add in information about how you help your customers

Depending on the business, other things to include

Brief description of why you do what you do or how you got to offer this product / service
Explain who you serve and how
Make it creative, fun and include a video
Should be real and authentic and funny if appropriate. This is your chance to show off your personality
Share milestones that you have achieved
You can include topics such as:
Our mission
Our promise
Our essence
Our vibe
Qualifications, if applicable
Reviews / testimonials
Tell a story (brief)
Business hours
Real photos

Contact Us Page

When it comes to planning the content for your “Contact us” page, it’s important you take into consideration, not so much what is convenient for you, but what works for your customer

Contact form
Email address
Telephone number
Links to booking calendar if appropriate
Live chat
Links to social networks
Map
Business Hours
Address or PO Box

– Example of a great contact page – https://www.elitefi.com.au/contact-us/

FAQ

Where do I go for help if I have a problem with my website?

Internet Connection – your internet service provider
Website Down – your webhosting company or your website designer
Email Not Working – your webhosting company or Microsoft if using Office365
Website Security Issues (eg. website hacked) – security expert or your website designer
Search Engine Ranking – your SEO company or your website designer
Website Updates – Wordpress forums or your website designer
Wordpress Upgrades – Wordpress expert
Domain Expired – Domain name registrar
Computer Virus – Computer repair company