How to design a logo for a small business?
Designing the perfect logo for your small business may seem daunting, but it doesn’t have to be! With the help of a professional graphic designer, you will have a logo you can be proud of.
Here are some tips to help your logo stand out and reach potential customers:
Start with a Concept:
Before you start working with a logo designer, it is important to think about what message you want your logo to communicate. What is the story behind your brand or product? Consider how you want people to perceive your brand or product and choose images, fonts and colors that can best represent it.
Keep It Simple:
When it comes to logo design, less is more! Avoid designs with too many elements as this will make the logo difficult to recognize and read. Stick with one or two main elements that can easily convey the meaning of your business in an eye-catching way.
Size Matters:
Consider where and how your logo will be used – think about all platforms from printed materials such as a business card, websites, social media accounts etc. Make sure that the size fits these platforms and that all aspects of the design still look great no matter what size they are viewed in. This will ensure maximum visibility for the logo across multiple mediums.
You should ask your graphic designer to provide your logo files on transparent background, so you can use your company logo on different surfaces and backgrounds.