What Issues Can Be Found During a Site Audit?
Broken links
Broken links on a website can be a major problem. If not addressed properly, they can lead to visitor confusion, as well as poor search engine rankings. By using a backlink checker we can identify broken links quickly, so you can avoid any negative impact on your website traffic.
Slow page loading times
Visitors are likely to abandon the website and look elsewhere if pages take too long to load, resulting in lost customers or leads. Slow loading pages also affect your website’s search engine rankings, as search engines favour fast-loading pages over slow ones.
Content length
Page content length is a major factor when it comes to how successful an article or piece of content is. Generally, the ideal length for an article is between 1,000 and 2,500 words.
Longer pieces of content tend to rank higher in search engine results pages (SERPs), as they typically provide more value than shorter content. Additionally, longer pieces of content allow for more depth on a given topic and can bring in more organic traffic from search users who are looking for detailed information.
Calls to action
Every piece of content should include a clear and concise call to action that stands out from other page elements and sticks in the user’s mind.
It should also be placed in an appropriate spot within the content that prompts the user to act quickly. Furthermore, calls to actions should be visible across all devices and provide a sense of urgency.
Design consistency
Design consistency on a website is essential for ensuring that users have the best possible experience.
It’s important to use fonts, colours, and images that will look good together while also conveying the desired message. Furthermore, content should be arranged logically so that users can easily find what they are looking for without becoming confused or frustrated.
Pages should also be designed with mobile users in mind so that the website looks good across all devices.
Credibility and trust icons
Having credibility and trust icons on a website is essential for providing customers with a sense of security when making purchases.
These can be things like testimonials, case studies, before & after photos, badges or logos from prominent third-party organizations
Having credibility and trust icons will help to increase sales and build customer loyalty.
Missing alt tags or incorrect alt tags
Missing or incorrect alt tags can have a negative impact on a website’s usability and SEO.
Alt tags provide a description of the image for visually impaired users, which is why it’s important to ensure that they are included and accurate.
Poorly written or missing alt tags can make it difficult for users to understand the content of an image, as well as negatively affect their search engine rankings.
Missing meta descriptions and titles
Missing meta tags such as meta descriptions and titles can have a serious impact on the success of a website. Meta descriptions are visible to search engines, and play an important role in determining the ranking for a page.
Furthermore, meta descriptions are often used as the short preview that appears underneath each link in search engine results, so if they are missing, potential visitors have no idea what the content is about.
SEO audit
By analyzing SEO issues, such as broken links and missing title tags, an SEO audit can identify areas for improvement and suggest top SEO tools to implement technical SEO best practices.
These tools help ensure that search engines easily crawl and index the site accurately, giving visibility to web page content and allowing users to find the website quickly.
Security issues
Security issues are one of the biggest threats to websites, as they can leave them open to being taken over and used for malicious purposes.
It is essential that all websites have security measures in place to protect from hackers, malware, DDoS attacks, and other threats.
This can include using firewalls, patching software regularly, securing databases, two-step authentication for logins, and implementing SSL encryption.
User experience
A great user experience plays a vital role in website success. This includes providing an intuitive and enjoyable interface, offering helpful content, enabling users to find what they’re looking for quickly and easily, having a logical site structure, and utilizing feedback from users to improve.
By creating an attractive, efficient, and usable website design, users are more likely to stick around longer and return in the future.